So, here’s how this week’s “Today” show press release on their ratings win begins:
In Addition to Crushing GMA, “Today” Has More Than Doubled The Early Show’s Total Viewer Delivery For the Second Straight Week.
NBC News’ “Today” continues as the dominant morning news program completely dominating the competition in all categories.
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Dominate much? Anyway, here’s how GMA began their press release:
“GMA” ONLY MORNING NEWS PROGRAM TO INCREASE BOTH WEEK-TO-WEEK AND YEAR-TO-YEAR IN TOTAL VIEWERS AND ADULT 25-54 DEMO
“GOOD MORNING AMERICA” CUTS ADULT 25-54 GAP WITH NBC — 17% SMALLER VS SAME TIME LAST WEEK; 13% SMALLER VS LAST YEAR “GMA” CUTS TOTAL VIEWER GAP WITH “TODAY” — 10% SMALLER VS SAME TIME LAST YEAR
“GMA” CONTINUES TO WIDEN DEMO LEAD OVER CBS; SIXTH STRAIGHT WEEK OF ADULT 25-54 LOSSES FOR “THE EARLY SHOW”
FOURTH CONSECUTIVE WEEK OF TOTAL VIEWER DECLINES FOR CBS
NBC DROPS TO LOWEST TOTAL VIEWER DELIVERY SINCE THE WEEK OF MARCH 23, 2009
CBS DROPS TO LOWEST TOTAL VIEWER DELIVERY SINCE THE WEEK OF OCTOBER 13, 2008
CBS didn’t send a release this week. Maybe a good thing.
As for the numbers for the week of May 25, 2009:
Total Viewers: NBC: 5,510,000 / ABC: 4,230,000 / CBS: 2,620,000
A25-54 demo: NBC: 2,560,000 / ABC: 1,860,000 / CBS: 1,060,000