“Good Morning America” had its most-watched week ever among total viewers, or at least since Nielsen’s electronic records began in 1991. The No. 1 morning show drew nearly 6.3 million viewers. It was the show’s best week in the A25-54 demo in eight years. A boost from the Academy Awards Sunday, March 2 helped give “GMA” its big week. In fact, last Monday’s show was its most-watched since the royal wedding in April, 2011.
“GMA” was up +8% in viewers and up +12% in the A25-54 demo. NBC’s “Today” show also showed year-over-year growth: up +7% and up +11%, respectively. “CBS This Morning” was up +5% in viewers but down -10% in the demo.
The averages for the week of March 3, 2014:
- Total Viewers: ABC: 6.298M / NBC: 5.310M / CBS: 3.107M
- A25-54 viewers: ABC: 2.461M / NBC: 2.200M / CBS: 1.014M