Morning Show Ratings: Week of March 28

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By Chris Ariens Comments

While the news about the morning shows has been about who’s coming and who might be going, the weekly ratings haven’t changed much.

“Today” continued as the #1 morning news show last week with a +470K lead on #2 “Good Morning America,” narrower than last week’s +530K lead. With younger viewers, “Today” has widened its season-to-date lead on “GMA” (+738K) vs. the same period last season. Still, the younger viewer gap was the smallest of the season last week, with “Today” ahead by +490K.

All three shows were up compared to the same week last year.

The averages for the week of March 28:

  • Total Viewers: NBC: 5.40M / ABC: 4.93M / CBS: 2.72M
  • A25-54 viewers: NBC: 2.44M / ABC: 1.95M / CBS: 1.10M