ABC’s “Good Morning America” wins another week in the morning, and had the most growth among younger viewers compared to the same week last year. “GMA” was up +19% in the A25-54 demo and up +12% in viewers.
NBC’s “Today” show had the most growth in viewers, up +16% while “CBS This Morning” was up +15% in viewers. “Today” also jumped +12% in the demo compared to last year, while “CBS This Morning” was down -4% in the demo.
The averages for the week of March 10, 2014:
- Total Viewers: ABC: 5.634M / NBC: 4.909M / CBS: 2.982M
- A25-54 viewers: ABC: 2.248M / NBC: 2.033M / CBS: 959,000