It was an odd week to say the least for the broadcast morning shows. The neck-and-neck race between “Good Morning America” and the “Today” show was as close as it gets, with both programs drawing 4.604 million total viewers during a week that saw Ann Curry say goodbye and “CBS This Morning” put up the most growth of all programs.
While “GMA” and “Today” tied in total viewers, NBC still led in the A25-54 demo by +277,000 viewers.
Curry’s final day as co-anchor was last Thursday. “GMA” won the following day with a +664,000 Total Viewer lead and a +112,000 A25-54 viewer lead. In fact, Friday’s “GMA” was the most-watched morning show of the week. “GMA’s” Friday concert featured LMFAO while “Today” had Maroon 5.
Compared to the same week last year “Good Morning America” and “CBS This Morning” are both up in both Total Viewers and younger viewers, with CBS (which has half the viewership of the other two) up the most: +7% in total viewers and +12% in younger viewers. “Today” is down -5% in total viewers and -10% in younger viewers.
The averages for the week of June 25:
- Total Viewers: NBC: 4.604M / ABC: 4.604M / CBS: 2.252M
- A25-54 viewers: NBC: 1.946M / ABC: 1.669M / CBS: 867K