NBC’s “Today” show was the top morning show last week, though the program was down in both total viewers and the demo compared to the previous week. ABC’s “Good Morning America” saw another week-to-week increase in Total Viewers (+220,000) and the demo (+50,000) and had its largest audience in nine weeks. CBS’ “Early Show” was up in Total Viewers (+30,000).
The “Today” anchors began broadcasting from Vancouver this week and we’ll be following ratings changes once the Olympics begin. During the Beijing Olympics, “Today” was averaging around 6.5 million viewers.
The averages for the week of Feb. 1:
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Total Viewers: NBC: 5.75M / ABC: 4.68M / CBS: 2.83M
A25-54: NBC: 2.68M / ABC: 2.00M / CBS: 1.16M