NBC’s “Today” won again last week, closing out 834 weeks as the #1 morning show in both Total Viewers and among A25-54 viewers.
But 2011 has been a good year for second-place “Good Morning America”: the ABC morning show has improved +2% in Total Viewers and +7% in the demographic year-over-year. “GMA” is the only morning show to improve in both — “Today” is flat in Total Viewers and down -5% in the demo, and CBS’s “The Early Show,” which will see its final week next week, is down -10% in Total Viewers and -5% in the demo.
“GMA” ratings are based on a 4-day average (Mon-Thurs), while “Today” and “The Early Show” are based on 5 days.
The averages for the week of December 19:
- Total Viewers: NBC: 5.33M / ABC: 4.64M / CBS: 2.43M
- A25-54 viewers: NBC: 2.36M / ABC: 1.81M / CBS: 1.03M