Morning Show Ratings: Week of August 27


By Chris Ariens Comment

“Good Morning America” wins another week as the networks aired split shows from the Republican National Convention, and covered Hurricane Isaac. “GMA” also gave a send-off to Robin Roberts who is now on medical leave.

With an +883,000 Total Viewer lead and a +152,000 demo lead, this was “GMA’s” biggest win over “Today” in more than 18 years.

Compared to the same week last year only “GMA” was up: +14% in total viewers and +13% in demo viewers. “Today” is down -8% / -17% and “CBS This Morning” is down -3% / -10%.

The averages for the week of August 27:

  • Total Viewers: ABC: 5.386M / NBC: 4.503M / CBS: 2.338M
  • A25-54 viewers: ABC: 1.969M / NBC: 1.817M / CBS: 857K