Morning Show Ratings: Week of August 20

By Chris Ariens Comment

“Good Morning America” wins another week in Total Viewers, but once again “Today” eeks out a win in the A25-54 demo, with a +5,000 viewer lead. “GMA’s” +520,000 total viewer lead is the 2nd-largest margin of victory over “Today” since its first win in April.

Compared to the same week last year, which saw coverage of Hurricane Irene, only “Good Morning America” is up, +5% in Total Viewers.

The averages for the week of August 20:

  • Total Viewers: ABC: 4.837M / NBC: 4.317M / CBS: 2.286M
  • A25-54 viewers: ABC: 1.778M / NBC: 1.783M / CBS: 896K