Morning Show Ratings: Week of April 29

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By Chris Ariens Comment

ABC’s “Good Morning America” wins another week with a nearly 1 million total viewer lead over NBC’s “Today” bringing its winning streak to 8 months. It has also been #1 in the demo in 42 of the last 44 weeks.

“GMA” is up compared to the same week last year: +9% in total viewers, and flat in the demo. “Today” is down double digits in both: -11% / -14%. While “CBS This Morning” showed the most gains: +12% in total viewers and +3% in the demo. Last week, “CBS This Morning” trailed “Today” by 1.6 million viewers. Last year, the difference was 2.5 million viewers, a gap closure of 36%.

The averages for the week of April 29:

  • Total Viewers: ABC: 5.617M / NBC: 4.663M / CBS: 3.014M
  • A25-54 viewers: ABC: 2.050M / NBC: 1.947M / CBS: 1.099M