Morning Show Ratings: ‘Today’ Draws Olympic Audience

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By kevin Comment

morning_12.24.jpgNBC’s “Today” show saw a predictable boost in viewership last week. NBC broadcast the morning show from Vancouver’s 2010 Winter Olympic Games and it drew almost two million more total viewers than its closest competitor, ABC’s “Good Morning America.”

NBC’s average for the week was its largest since the first week of the Beijing Olympics, and “Today” saw its biggest lead over the competition in the same stretch of time. The program’s audience was not quite as large, however, as it was during the last Winter Olympics in Turin.

Both ABC and CBS’ “Early Show” were down compared to the strong week prior.

The averages for the week of Feb. 15:

Total Viewers: NBC: 6.38M / ABC: 4.49M / CBS: 2.85M

A25-54: NBC: 2.86M / ABC: 1.85M / CBS: 1.24M