Fox News was down single digits in total viewers and the demo in May, but still maintained its dominance over the cable news pack.
The numbers:
Total day (Mon-Sun): 1.04M total/284K A25-54
Prime (Mon-Sun): 1.8M total/449K A25-54
In total day the network was down -6% in total viewers and -2% in the demo. In prime the channel was down -8% in total viewers and -4% in the demo.
Fox News’ primetime shows mostly saw declines in total and demo viewers, but some of the network’s daytime program’s were able to add viewers year to year.
“Fox & Friends” was up +1% in total viewers and +8% in the demo, beating all of the cable competition.
At 4 p.m. “Your World with Neil Cavuto” was down -2% in total viewers but up +4% in the demo, winning its time period in both for the 100th consecutive month.
At 5 p.m. “Glenn Beck” was up +10% in total viewers and 25% in the demo, while at 6 p.m. “Special Report with Bret Baier” was up +8% in total viewers and +6% in the demo.
At 7 p.m. “Fox Report with Shephard Smith” was down 3% in total viewers and 2% in the demo.
In primetime, the only growth was from “On the Record with Greta Van Susteren”, which was up +1% in the demo at 10 p.m. The program was down -3% in the demo.
“The O’Reilly Factor” was down -6% in total viewers and -1% in the demo at 8 p.m. The 11 p.m. replay was down -9% and -14% respectively in total viewers and the demo.
At 9 p.m. “Hannity” was down -9% in total viewers and -7% in the demo.
Despite the declines in primetime, “Glenn Beck,” “The O’Reilly Factor” and “Hannity” were the top three cable news programs for the month.