Maria Bartiromo Testing The Market

By Alex Weprin Comment

CNBC anchor Maria Bartiromo is quietly putting out feelers to gauge the interest in her services, a source in the agent community confirms to TVNewser. Bartiromo’s contract with CNBC is believed to expire later this year, either in November or December, so now is the time to start talking to other channels to try and develop interest.

The New York Post’s Claire Atkinson reported this morning that Bartiromo is now being repped by CAA, and she talked to a source who discussed the most likely alternative stop for the original “money honey,” Fox Business Network.

“It would be good news for Fox if she came over, but bad news for her,” one business news source said, explaining that FBN’s freer debate style is very different from CNBC’s more organized teleprompter approach.

Bartiromo is arguably the most high-profile anchor on CNBC, so losing her would be a big deal for the financial news channel. That said, CNBC has been looking to shake up its lineup, and is currently talking to Harry Smith about hosting a program at the channel.