July 2012 Ratings: News Programs, ‘The Five’ Lead Fox To July Win

By Alex Weprin Comment

As usual, Fox News placed first among cable news channels in July. Compared to July 2011, FNC managed to be up +4% in total viewers, while it declined -7% in the A25-54 demographic in total day. In primetime, the network is down -4% in Total Viewers and -22% in A25-54 viewers.

The ratings for July, 2012:

  • Primetime (Mon-Sun): 1.717M Total Viewers / 327,000 A25-54
  • Total Day (Mon-Sun): 1.070M Total Viewers / 251,000 A25-54

The strongest perforsmers for Fox this month was its news programs “America’s Newsroom,” “Happening Now,” ‘America Live” and “Studio B.” All of them were up in total and demo viewers compared to the same month last year. Given the big news month, punctuated by the tragedy in Colorado, that should not be surprising.

Another winner was “The Five,” which has grown to become a top five show on cable news. It was up +34% in total viewers and +33% in the demo, and had its best month ratings-wise since it launched a year ago.

While dayside was strong, Fox News was down significantly in primetime in both total and demo viewers.

FNC had the top 13 programs in cable news in total viewers, and the top nine in the demo.