January Ratings: CNN #1 in Total Day Demo

By SteveK Comment

CNN was the top cable news network during total day (M-Su) in the A25-54 demo during the month of January. CNN had the most growth as well year-to-year in the demo, up 39% compared to 2008.

Anderson Cooper 360 was the top show in the demo at 10pmET, as was The Situation Room with Wolf Blitzer at each of its three hours. During the Inauguration from 12-12:30pmET, CNN was the #1 cable news network, finishing ahead of CBS as well.

Click continued to see CNN’s release…

For the month of January, CNN was the #1 cable news network in total day (M-Su) among the key 25-54 demographic with 299,000 viewers, topping FNC’s 288,000 and MSNBC’s 201,000. CNN also had the most growth of any cable network in total day among 25-54 with an increase of 39% versus prior year, while FNC only grew 9% and MSNBC grew 31%.

The Situation Room with Wolf Blitzer won all three hours in January, 4p, 5p and 6p among 25-54. At 4 p.m., The Situation Room with Wolf Blitzer averaged 351,000 demo viewers, 14% ahead of FNC’s Your World average of 309,000 and 90% more than MSNBC Live’s 185,000. At 5 p.m., The Situation Room with Wolf Blitzer averaged 392,000 demo viewers, a 14% advantage over the FNC combo of America’s Election HQ/Glenn Beck with 344,000 and a 71% lead over MSNBC Hardball’s 229,000. At 6 p.m., The Situation Room with Wolf Blitzer averaged 406,000 demo viewers, 2% ahead of FNC Special Report’s average of 399,000 and 152% ahead of MSNBC’s Race to the White House which posted 161,000. The Situation Room’s Saturday debut on January 24th also topped the competition as the most watched cable news program from 1p to midnight among key 25-54 viewers (479,000). The hour-long program also clinched the top spot in the 6 p.m. hour among total viewers with an average 1.48 million.

Anderson Cooper 360 is the #1 show at 10p among 25-54 viewers in January with 488,000 demo viewers, 30% ahead of FNC On The Record’s 376,000 and a 77% lead over MSNBC’s Countdown replay, averaging just 275,000.

Final Inauguration numbers are in: CNN’s multi-platform coverage of the Inauguration of President Barack Obama made history, with CNN/U.S. topping CBS and the cable news competition from 12:00 to 12:30 during the oath of office and the inaugural address while CNN.com shattered records across the board during the entire day, on January 20, 2009.

From 12:00 – 12:30 pm, CNN attracted 8.528 million total viewers, beating CBS (8.448 million based on Fast National data), FNC (5.508 million), and MSNBC (3.076 million). In the key demographic adults 25-54, CNN was top-rated with 3.482 million, again beating CBS’ 3.369 million while attracting more viewers than FNC and MSNBC combined (FNC: 1.740 million, MSNBC: 1.113 million).

On Inauguration Day, CNN Digital was the #1 news and information site, outranking the competition in all Nielsen Online metrics, including:

Unique Users: 11 million unique visitors made CNN Digital the most visited online news destination , besting nearest competitors MSNBC Digital and Yahoo! News by 10% and 21%, respectively;

Time Spent: CNN Digital generated 97 million total minutes for the day, beating MSNBC Digital and Yahoo! News by 41% and 117%, respectively; and

Page Views: CNN Digital generated 94.6 million page views, 28% more than MSNBC Digital and 133% greater than Yahoo! News. (Source: Nielsen Online)

Additionally, CNN.com Live, the Internet’s only multi-stream live video news service, served a record-breaking 1.3 million concurrent live streams in the moments leading up to President Barack Obama’s inaugural address on Tuesday, Jan. 20, nearly doubling what is believed to be the previous Internet record of an estimated 700,000 concurrent live streams served during a YouTube event, as reported by the Los Angeles Times. (Source: Internal CDN monitoring data)