In February, World News Tonight Wins the Evenings, While Today Takes Mornings

By Chris Ariens Comment

A couple of milestones in the just-completed February, 2018 Sweeps.

ABC’s World News Tonight finished as the most-watched evening newscast for the month. It’s the first time since the 1992 Summer games in Barcelona that ABC topped NBC during an Olympics. (It should be noted Nightly News aired out of its normal timeslot in 25 percent of the nation those two weeks.)

This was also ABC’s first back-to-back February Sweeps wins in 22 years, since 1995 and 1996 when World News Tonight with Peter Jennings topped NBC Nightly News with Tom Brokaw.

Lester Holt‘s Nightly News won the A25-54 demo and was up +3 percent from last February. Nightly has finished first in 10 of the last 11 sweeps months in the demo.

Evening News Ratings for Feb. 2018 Sweeps:

World News Tonight Nightly News Evening News
• Total Viewers: 9,206,000 8,686,000 6,776,000
• A25-54: 1,950,000 2,129,000 1,439,000

In the mornings, with a boost from Olympics coverage in Pyeongchang, NBC’s Today show with Savannah Guthrie and Hoda Kotb had its first across-the-board February sweeps win since 2012. Today also had its largest A25-54 February win over ABC’s Good Morning America since 2012.

Morning Show Ratings for Feb. 2018 Sweeps:

Today Good Morning America CBS This Morning
• Total Viewers: 4,465,000 4,248,000 3,479,000
• A25-54: 1,644,000 1,371,000 953,000

Comments

Advertisement
Advertisement