HuffPost Live–The Huffington Post’s web-TV outfit–is coming to cable TV.
AXS TV, the cable channel owned by Mark Cuban, AEG, CAA and Ryan Seacrest, will now simulcast HuffPost Live programming from 10 AM-4 PM. HuffPost Live has been seeking cable distribution for months (as we have noted), though the deal with AXS will not result in lucrative carriage fees that makes cable such an appealing place for programmers, according to the NY Times‘ Brian Stelter.
In an interview, Roy Sekoff, the president and co-creator of HuffPost Live, did not rule out full-blown cable distribution in the future. He said AXS provided “a way to get on now,” emphasizing “now.”
The telecast will start on May 13. It will be shown weekdays from 10 a.m. to 4 p.m. Eastern time (the first half of HuffPost Live’s daily output), replacing the random assortment of repeats that AXS currently schedules during the day. Mr. Sekoff said The Huffington Post was not paying for the distribution, and AXS is not paying for the programming; the arrangement is mutually beneficial, he suggested, something that Mr. Cuban affirmed in a separate interview.
The deal also unites The Huffington Post with Dan Rather, the former “CBS Evening News” anchor who now hosts “Dan Rather Reports” on the channel.