How Does Bloomberg’s Betty Liu Book Guests?


By Merrill Knox Comment

The New York Observer spent the day after the election with Bloomberg TV’s Betty Liu as a way to gauge the post-election mood on Wall Street. Liu — who made the jump to Bloomberg from CNBC five years ago — reveals how she leverages her finance connections to get guests:

At Bloomberg TV, Ms. Liu has a reputation as a CEO-whisperer. She’s one of the few journalists Warren Buffett will speak to and is well-trusted by master-of-the-universe types. “I was just having lunch with Jim Chanos at Michael’s,” she told OTR, name-checking the Kynikos Associates hedge fund manager perhaps best known for shorting Enron’s stock. “He was joking, ‘Everyone who’s making deals is in the back room, everyone who wants to interview the people making deals is in the front, waiting for the deal-makers to come out.” Where did Ms. Liu and Mr. Chanos dine? “We were in the back. I was trying to make a deal to interview him!”