HLN Prime: The Costs Of Success


By Brian 

In the NYDN, Phyllis Furman sums up Nancy Grace’s HLN success: “Insiders note that CNN spared no expense on a massive marketing campaign touting the new Headline News prime-time. CNN Headline News chief Ken Jautz wouldn’t discuss numbers but said the Headline News revamp took ‘a sizable investment. It’s great to have a strong start.'”

> CNN sales chief Greg D’Alba says “there will be a heck of a lot more demand for Headline News.”

> “They are spending a lot more to produce the new prime versus the old stuff,” an e-mailer says. “They are spending roughly 3 times the money per pair of eyeballs than they were in FY04.”