CBS held its upfront presentation at Carnegie Hall yesterday, and while most of the show was focused on primetime, there was also high praise about “CBS This Morning” from both CBS CEO Les Moonves and CBS entertainment president Nina Tassler.
“CBS This Morning” Co-anchors Charlie Rose, Gayle King and Erica Hill were all in attendance (see picture right).
In his introductory speech, Moonves said, “At CBS News there is a true renaissance going on under the leadership of [CBS News chairman] Jeff Fager and [CBS news president] David Rhodes, and we are thrilled with the results. The new “CBS This Morning” is the best broadcast we have ever had in the morning.”
Tassler, in giving an overview of current programming, said “It is a distinctive broadcast that is getting our day off to its best start in decades.”
Of course, while Moonves and Tassler praised the broadcast for its content, they did not mention the ratings. “CBS This Morning” remains a distant third behind NBC’s “Today” and ABC’s “Good Morning America” in the ratings, even as those two shows battle it out for the top spot.
That said, the show is very distinct from its competition in terms of content. The question is how big of an audience is interested in tuning in to see it.