‘Good Morning America’ Snags First Weekend Win


By Merrill Knox Comment

As ABC’s “Good Morning America” widens the lead over NBC’s “Today,” the show celebrates a new milestone. Last weekend, for the first time since the show expanded to include both weekend days in 2004, both the Saturday and Sunday editions of “GMA” beat the corresponding editions of “Today.”

“GMA” topped “Today” on Saturday and Sunday in both ratings measurements, coming in first on Saturday and second, behind ratings stalwart “CBS Sunday Morning,” on Sunday. On Saturday, “GMA” won by +300,000 Total Viewers and +100,000 A25-54 viewers. On Sunday, during “Today'”s celebration of the weekend show’s 25th anniversary, “GMA” won by +140,000 Total Viewers and +38,000 A25-54 viewers.

“We have a small, scrappy, happy team and it’s nice to do well,” weekend “GMA” anchor Dan Harris told TVNewser this week. “We definitely respect our competitors and don’t take anything for granted.”

Numbers for Saturday, September 15:

  • Total Viewers: ABC: 3.42M / NBC: 3.12M / CBS: 1.59M
  • A25-54 viewers: ABC: 1.19M / NBC: 1.09M / CBS: 517K

Numbers for Sunday, September 16:

  • Total Viewers: CBS: 4.66M / ABC: 3.04M / NBC: 2.90M
  • A25-54 viewers: CBS: 1.50M / ABC: 1.02M / NBC: 982K
[Photo credit: ABC/Ida Mae Astute]