‘Good Morning America’ Sees Biggest Morning Lead in 21 Years


By Chris Ariens Comment

ABC’s “Good Morning America” finishes the second quarter of 2013 as the most-watched morning show, winning its fourth consecutive quarter — a feat not accomplished since 1993-1994. Not to be outdone, “CBS This Morning” also had a big Q2, its best — and the closest competitively to NBC’s “Today” — since 1994.

“GMA” outranked “Today” by +789,000 viewers — the largest quarterly gap in more than 21 years. “GMA” also won among the A25-54 demo with a +95,000 viewer lead on “Today.”

“GMA” was up versus the year-earlier quarter: +11% in viewers and +5% in the demo. CBS was also up 5% in the demo and up +19% in viewers, while “Today” was down -6% in viewers and down -11% in the demo.

The averages for Q2, 2013:

  • Total Viewers: ABC: 5.501M / NBC: 4.712M / CBS: 2.895M
  • A25-54 viewers: ABC: 2.017M / NBC: 1.922M / CBS: 1.002M