The Pac-12 has hired sports media and marking executive Gary Stevenson to lead the Conference’s new Pac-12 Enterprises company.
Stevenson’s 30-plus years of experience includes stops at the Golf Channel, the NBA, and the PGA Tour. He’s also head of his own consulting firm, OnSport.
According to the release, “Stevenson will oversee a diversified and integrated media company, including the Pac-12 Networks, the Pac-12 Digital Network, and Pac-12 Properties, which will handle all sponsorship, licensing and event management (including the new Pac-12 Football Championship Game and Pac-12 Basketball Tournaments] for the Conference. He will also be responsible for creating a new integrated sales team across all of the new Conference owned media and event platforms, and for creating and executing a strategy to extend Pac-12 programming to international audiences, especially in the Pacific Rim, where the Conference already enjoys wide recognition for the quality of its athletic competition and for the prestige of its member universities’ academic and research programs.”
“Gary is one of the true visionaries of the sports and entertainment world,” said Pac-12 commissioner Larry Scott in announcing the appointment, “and I am thrilled he has agreed to join us. He will lead Pac-12 Enterprises at an exciting time in our Conference’s history, just as we are poised to serve millions of our fans via our innovative new media platforms.”