The ABC News/Univision cable news channel Fusion continues to hire staff and now has a logo for its Fall launch.
The network says the new logo (at left) “is a powerful representation of Fusion’s identity.” It was developed by LA-based design firm Buster in collaboration with Lubin Lawrence and the team at Fusion.
Fusion also announced that investigative journalist Mariana van Zeller will be joining the channel as a correspondent.
van Zeller is best-known for her work on the critically-acclaimed Current TV series “Vanguard,” which continues to be one of the channel’s highest-rated shows. That is despite the fact that “Vanguard” was scaled back and eventually canceled when the channel moved to left-wing political talk shows back in 2011.
van Zeller was most recently a correspondent for National Geographic Channel and will be based in Los Angeles.
More information after the jump.
I’m delighted to tell you that Mariana van Zeller is joining Fusion as a correspondent. She’ll be based in Los Angeles and will report for all our programs and platforms. She starts July 15.
Mariana is an accomplished investigative journalist. Her outstanding – and often dangerous – work has been recognized with the prestigious Peabody Award, an Emmy nomination and the Livingston Award for Young Journalists.
She began her career in her native Portugal as a producer and correspondent for the nation’s largest private news channel, SIC Televisão. In 2001 she had just started at Columbia University’s Graduate School of Journalism when SIC Televisão called on her again to report on the attacks on 9/11.
Since then Mariana has gone undercover to report on Syrian mujahideen crossing into Iraq to fight against the U.S; camped out in the Amazon to cover the battle between Brazil’s Indians and diamond miners; rode the Death Train to show the desperate risks Central American migrants take to reach the U.S.; and snuck into the swamps of Nigeria to meet with militants fighting for control of the country’s oil wealth.
Mariana is fluent in English, Spanish, Portuguese, Italian and French. She is a tremendous reporter and fearless journalist with a passion for telling important stories.
Please help me welcome Mariana to the team.
Fusion Reveals New Logo
ABC-Univision Joint Venture Launches in Second Half of 2013
Today Fusion, the groundbreaking news and lifestyle network for U.S. Hispanics, revealed its new logo.
“The logo is a powerful representation of Fusion’s identity. Our brand will reflect the attitude of millennials – shaped by a sense of unity with a voice that’s fun, fresh and even irreverent,” said Beau Ferrari, interim President for Fusion and Executive Vice President of Operations for Univision Networks.
The Fusion logo was developed by LA-based design firm Buster in collaboration with Lubin Lawrence and the team at Fusion.
“This shape is bold, evolving and engaging. It is an iconic stamp that will be instantly recognizable,” added Michael Berkman, VP and Creative Director, Fusion.
The ABC-Univision English-language joint venture will be available at launch in millions of households nationwide. Five of the nation’s biggest cable distributors have already agreed to carry the network, including Cablevision, Charter, Cox, AT&T U-verse and Google Fiber. It is scheduled to launch in the second half of 2013.
Programming will focus on the issues most relevant for U.S. Hispanics, including the economy, entertainment, music, food, immigration, pop culture, education, politics, health and wellness and more.
Recently announced hires include Derrick Ashong (anchor), Berkman, Eric Lieberman (general counsel), Maritza Puello (managing editor, Newscore) and Mariana van Zeller (correspondent).
Fusion capitalizes on Univision’s news leadership and expertise in reaching U.S. Hispanics and ABC’s global news leadership to serve over 50 million Hispanics, the youngest and fastest-growing demographic in the U.S. Currently, Hispanics represent 16 percent of the total population in the United States, a number that is projected to double to 30 percent by 2050. Hispanics wield considerable spending power of over $1.2 trillion and have an increasing impact on social, economic and political trends.
Fusion is based in Miami, Florida. (Read here: http://abcn.ws/URrlyW)