Fox Business Rolls Out Its “All-Stars” Before MLB All-Star Game

By Alex Weprin Comment

FBN071410.bmp Fox Business Network continues to market itself using all of News Corp.’s media properties.

The network, which currently has an ad campaign featuring Fox News Channel personalities, put its own talent to good use before the MLB All-Star Game yesterday.

Baseball puns were plentiful during the Fox Business Network All-Star Update, which ran on WNYW, the local Fox station in New York City.

Anchor Liz Claman led off the two minute segment recapping the big business news of the day, including the death of New York Yankees owner George Steinbrenner and the growing federal deficit.

Then she brought in Gerri Willis (“batting leadoff in our Fox Business primetime lineup”) and Eric Bolling (“our newest anchor and cleanup hitter”) to pitch their shows to viewers.

Check out the full segment after the jump.