Breaking: Beginning Monday, Fox Business Network will become a full service client of Nielsen Media Research. This means the network’s ratings will be accessible to all subscribing Nielsen clients on a next-day basis for the first time since launch. FBN went on the air in October 2007.
At the time of launch it was thought it would take six to nine months for the network to become a Nielsen client. The network is now available in 57 million homes.
Release after the jump…
FOX BUSINESS NETWORK TO BECOME A FULL SERVICE CLIENT OF NIELSEN MEDIA RESEARCH
Network to be Fully Rated Starting on March 28th
FOX Business Network (FBN) will become a full service client of Nielsen Media Research beginning March 28th, announced Paul Rittenberg, Executive Vice President of Advertising Sales. The new arrangement with Nielsen will make FBN’s ratings fully available for the first time since the network launched in October 2007.
In making the announcement, Rittenberg said, “As we enter into the new upfront season and continue to expand both our base of advertisers and network distribution, we felt it was the appropriate time to make our ratings fully available.”
As a full service client, FBN’s overnight ratings will be readily accessible to all subscribing Nielsen clients on a next-day basis. In addition, the network’s daily, weekly, monthly, quarterly and yearly ratings data will be available in all syndicated systems and reports. Respondent-level ratings data will also be available via all time-shifted data streams.
FOX Business Network (FBN) is a financial news channel delivering real-time information across all platforms that impact both Main Street and Wall Street. Headquartered in New York—the business capital of the world—FBN launched in October 2007 under the leadership of FOX News Chairman & CEO Roger Ailes and is now available in more than 50 million homes in major markets across the United States. Owned by News Corp, the network has bureaus in Chicago, Los Angeles, Washington, DC and London. On the web at www.foxbusiness.com.