TV news stations used to be the go-to source for breaking news, but in the social media age, that’s changing. Now organizations can communicate their messages directly to the public in real-time. There’s more pressure than ever for news reporters to cover stories with speed and accuracy.
How have the major networks adapted to this change? And how are they incorporating social into their programming to enhance the viewer experience?
Rick Kaplan, the Emmy Award winning former president of MSNBC and CNN, will discuss how he has taught networks to be bold and smart as they manage social media and breaking news. Learn how to manage new technologies and balance being first with being accurate. Understand how to use Twitter as a lead, not a source; and determine which social networks are most valuable for news gathering and reporting.
This online webcast will be held on Wednesday, July 10 from 4-5pm EST. Click here to register: http://mbist.ro/183yW6j