Following up on our post yesterday about cable news audience retention in the days following the death of Michael Jackson – Fox News continues to hold its audience far more than its competitors and, in one measurement, at twice the rate of CNN.
• Total Viewer retention (Thurs., June 25 vs. average of Mon., June 29 & Tues., June 30):
Total Day: FNC 99%, CNN 59%, MSNBC 68%
Primetime: FNC 85%, CNN 38%, MSNBC 65%
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• A25-54 viewer retention (Thurs., June 25 vs. average of Mon., June 29 & Tues., June 30):
Total Day: FNC 73%, CNN 44%, MSNBC 47%
Primetime: FNC 54%, CNN 33%, MSNBC 40%