Expect More Mic-Shoving & Commentating On ‘Geraldo At Large’

“Twentieth Television executives are focusing on boosting ratings for Geraldo at Large. Following the old-school television strategy of going local, Twentieth has taken the show on the road, shooting episodes in different markets and touting Rivera to local media,” Broadcasting & Cable reports.

Twentieth TV President Bob Cook said the company is continuing to tweak Geraldo’s format. “And internal research shows viewers want to see Rivera more involved in stories and spending less time behind a desk.” Cook says: “The more we can get him showing up on scene, shoving a microphone in someone’s face, and then giving his commentary, that plays. I don’t think we’ve done that as well as we might have.”

The show averaged a 2.5 for the week of Feb. 27, up from a 2.2 in its premiere week. More…