Evening Newscasts See Best November in Years, But Continue to Lose Younger Viewers

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By Chris Ariens Comment

Evening300x197“NBC Nightly News with Brian Williams” and the “CBS Evening News with Scott Pelley” both saw their best November Sweeps in 7 years among total viewers. But both newscasts lost viewers in the target news demo of 25-54 viewers. “Nightly” was up +4% compared to the Nov. 2012 sweep in viewers, but was down -9% in the demo. CBS was up +7% in viewers and down -7% in the demo.

“ABC World News with Diane Sawyer” didn’t move the needle among viewers and lost -6% of the 25-54 viewers.

The drop in younger viewers can be attributed in part to the national elections held last November. “Nightly,” which remains the most-watched evening newscast, had its best advantage over “World News” since 2010. But among younger viewers, and for the 3rd November in a row, ABC cut its gap with “Nightly” earning its smallest November news demo margin since 2008.

Numbers for November 2013 Sweep:

NBC ABC CBS
• Total Viewers: 9,332,000 8,237,000 7,293,000
• A25-54: 2,344,000 2,050,000 1,790,000
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