ESPN announced the name and logo for the 24-hour University of Texas network. The Longhorn Network is the official network name and the logo incorporates the iconic Longhorns silhouette and University of Texas orange color.
In order to spread the word about the network, ESPN launched GetLonghornNetwork.com and will serve as an initial resource to fans looking to learn more about where and how to get the channel in time for its August launch.
“We look forward to covering UT sports like never before,” said Burke Magnus, ESPN Senior Vice President, College Sports Programming. “I have little doubt that the Longhorn Network name and logo will fast become synonymous with excellence, just like the UT athletics program.”