Election 2010: Business News Channels Have Primetime Plans for Midterm Elections

By Alex Weprin Comment

For the business news channels, daytime is where the bread is buttered, but for the 2010 midterm elections, they are all planning special primetime programming.

As one would expect, all three channels are bringing out their big guns for the night, with CNBC’s coverage being led by Maria Bartiromo, FBN’s by Neil Cavuto and Bloomberg TV’s by Charlie Rose.

CNBC will have live coverage from 7 PM to midnight, programming which it is calling “Decision 2010: Your Money, Your Vote. Maria Bartiromo and Carl Quintanilla will anchor until 11 PM, with Tyler Mathisen and Amanda Drury taking over from there.

Guests will include business leaders and political insiders, including former GM vice chairman Bob Lutz, former Continental Airlines CEO Gordon Bethune, former Commerce Secretary Carlos Gutierrez and former Labor Secretary Robert Reich.

And yes, Rick Santelli, who famously coined the phrase “tea party movement,” will be providing special commentary throughout the night.

Bloomberg will begin its live coverage at 9 PM ET, with chief Washington correspondent Peter Cook anchoring from DC. At 10 PM, Charlie Rose will anchor live coverage from New York. this is the first time Rose will be anchoring live for the financial network.

Guests will include economist Kevin Hassett, Obama economic advisor Laura Tyson and banking analyst Meredith Whitney.

On Fox Business Network, Neil Cavuto will be anchoring the coverage starting at 6 PM ET.

Cavuto will be joined by much of FBN’s talent roster, including Liz Claman, Charlie Gasparino, David Asman, Gerri Willis, Peter Barnes, and Stuart Varney in New York, with Adam Shapiro on the West Coast, Elizabeth MacDonald in Nevada and Rich Edson in Washington, DC. John Stossel and Don Imus will be on hand as well to provide commentary throughout the night

Guests will include Forbes CEO Steve Forbes, former White House auto czar Steven Rattner, former New York Stock Exchange CEO Dick Grasso and former AIG CEO Hank Greenberg.

The CNBC press release:


Special Anchored by CNBC’s Maria Bartiromo And Carl Quintanilla (7PM-11PM ET) And Tyler Mathisen And Amanda Drury (11PM-Midnight ET) Live from CNBC’s Global Headquarters in Englewood Cliffs, N.J.

ENGLEWOOD CLIFFS, N.J., October 27, 2010—The economy, taxes and jobs take center stage in the most important mid-term elections in a generation, and CNBC, First in Business Worldwide, will feature comprehensive coverage breaking down what the results mean to the two most important streets—Wall Street and Main Street.

On Election night, Tuesday, November 2nd from 7PM-Midnight ET, CNBC will broadcast a live special “Decision 2010: Your Money, Your Vote,” anchored by CNBC’s Maria Bartiromo and Carl Quintanilla (7PM-11PM ET), and CNBC’s Tyler Mathisen and Amanda Drury (11PM-Midnight ET). CNBC’s Chief Washington Correspondent John Harwood will employ the use of the recently launched CNBC Real-Time Exchange to deliver the election results, trends and analysis as polls close.

Live from CNBC Global Headquarters in Englewood Cliffs, N.J., the network’s extensive coverage will focus on the key Senate, House and gubernatorial races. CNBC will track the future make-up of Congress and CNBC reporters, experts and industry insiders will forecast what the results mean for taxes, jobs, the economy, markets and your money.

CNBC’s big line-up of guests include CEOs, business leaders and former administration insiders including Gordon Bethune, former Continental Airlines CEO; Robert Lutz, former GM Vice Chairman; Ron Kruszewski, Stifel Nicolaus CEO; Bob Johnson, RLJ Companies CEO; Tony Fratto, Former White House Deputy Spokesman; Keith Boykin, Former White House Special Assistant; Carlos Gutierrez, Former Commerce Secretary; Robert Reich, Former Labor Secretary; Anita Dunn, Former White House Communications Director; Glenn Hubbard, Former CEA Chairman; Rep. Darrell Issa; Rep. Paul Ryan; and Rep. Eric Cantor.

CNBC led the coverage of the economy as it relates to politics with its one-hour special town hall event, “Investing In America: A CNBC Town Hall Event With President Obama.” CNBC’s Election night coverage will feature three of the key participants in the town hall—Velma Hart, Ted Brassfield and CNBC Contributor Anthony Scaramucci, Founder and Managing Partner of Skybridge Capital, LLC—all of whom asked President Obama hard-hitting questions on the minds of all Americans.

CNBC coverage throughout the night also includes:

• CNBC’s Senior Economics Correspondent Steve Liesman will use CNBC’s newly launched 4D to show how the poll results will impact the markets and the economy.

• CNBC’s Bob Pisani will cover the markets and give viewers the edge on how the world is going to trade the next morning.

• CNBC’s Rick Santelli, who’s credited with fathering the Tea Party movement, will offer special commentary.

• CNBC’s Larry Kudlow will provide his insights on what to expect from Washington after the election.

• Mad Money’s Jim Cramer will share his strategy for making money in a post-election market.

• CNBC’s Bill Griffeth will lead CNBC’s town halls across the country taking the pulse of how Americans feel about the real issues in this year’s election.

CNBC.com will be following the results of all the major races and be featuring a variety of guest blogs. OnNetNet.CNBC.com, John Carney will be live blogging from an election headquarters in New York City.

In addition, CNBC will broadcast special Election night editions of “Fast Money” at 5PM ET ‘s and “Mad Money w/Jim Cramer” at 6PM ET. And, CNBC’s signature morning program, “Squawk Box,” anchored by Joe Kernen, Becky Quick and Carl Quintanilla, will begin at 5AM ET on Wednesday, November 3rd, providing the morning-after results and analysis before the markets open.

The Bloomberg press release:


-Charlie Rose Anchors Live from Bloomberg Television’s
Global Headquarters –

On election night this coming Tuesday, November 2nd, 2010, Bloomberg Television will present special programming beginning at 7 PM/ET.

With the mid-term elections potentially bringing about a massive power shift in the House and Senate, Bloomberg Television will go beyond the results – providing in-depth analysis of how this crucial election night could impact the economy, tax cuts, trade, our relations with China and the nation’s future.

For the first time acclaimed interviewer and journalist Charlie Rose will anchor live coverage from Bloomberg Television’s set in New York, starting at 10:00 PM.

Bloomberg Television’s election night line-up of programming includes:

7:00 PM: Special airing of the blockbuster Intelligence Squared US debate: “Is Big Government Stifling the American Spirit?”

Economist Nouriel Roubini and Obama economic advisor Laura Tyson debate former Texas senator and UBS Vice Chairman Phil Gramm and economist Arthur Laffer in a fiery exchange.

8:00 PM:”Election Rewind: The Battle for Capital Hill”

Bloomberg Television anchor Betty Liu hosts a round-table with a focus on U.S. economic challenges including jobs, taxes, housing, trade issues with China and the Obama administration’s stance towards business. This special election issues roundtable including a selection of Bloomberg Television interviews with former President Bill Clinton, Vice President Biden, Treasury Secretary Timothy Geithner, Speaker Nancy Pelosi, former GE CEO Jack Welch, Honeywell CEO David Cote, and Blackstone Chairman and CEO Steve Schwarzmann.

9:00 PM : “The Battle for Capitol Hill”

Bloomberg Television’s Chief Washington correspondent Peter Cook anchors live from Washington D.C. with coverage of top election issues: the economy, business, markets, taxes, health care. Washington executive editor and anchor Al Hunt provides insight and analysis. Reporter Lizzie O’Leary covers election results, reporters Julianna Goldman and Hans Nichols report live from the White House, and anchor Linzie Janis in London and reporter Stephen Engle in Beijing cover international reactions. Guests include economist Kevin Hassett, National Review’s Washington editor Kate O’Beirne and Obama economic advisor Laura Tyson.

10:00 PM, “Charlie Rose Election Coverage”

Acclaimed interviewer Charlie Rose anchors live from Bloomberg Television’s set in New York. Rose will interview banking analyst Meredith Whitney, Evercore Partners’ Roger Altman, economist Glenn Hubbard and Silver Lake Partners’ Glenn Hutchins.

The FBN release:


FOX Business Network (FBN) will provide continuous live election night coverage on Tuesday, November 2nd beginning at 6:00 PM/ET hosted by Anchor and Managing Editor Neil Cavuto.

Cavuto will lead the coverage from FBN Election Headquarters in New York City, where he will be joined by various economists, business professionals, CEOs, politicians and financial experts to discuss the economic impact surrounding the election results. The special will feature interviews with former Virginia Governor Doug Wilder (D), Rep. Marsha Blackburn (R-TN), former California Governor Gray Davis (D), Forbes CEO Steve Forbes, former New York Stock Exchange Chairman Dick Grasso, Boston Properties CEO Mort Zuckerman, former Secretary of Defense William Cohen, former White House Auto Czar Steven Rattner, Centurion Holdings Chairman and CEO Joe Grano, former American Airlines CEO Bob Crandall, Invemed Associates president and Home Depot co-founder Ken Langone, among many others.

In addition, Cavuto will be joined by a team of FBN anchors and reporters stationed across the country providing expert analysis on election results as well as foreign market reactions. FBN’s Liz Claman, Charlie Gasparino, David Asman, Gerri Willis, Peter Barnes, and Stuart Varney will report live from New York, while Adam Shapiro will be based on the West Coast, Elizabeth MacDonald in Nevada and Rich Edson in Washington, DC. John Stossel and Don Imus will be on hand as well to provide commentary throughout the night.

FBN’s election coverage will culminate with a special edition of Imus in the Morning beginning at 5:00 AM/ET on Wednesday, November 3rd. Dagen McDowell and Connell McShane will join Imus to cover foreign market reactions and pre-market moves following the results.