ABC World News Tonight anchor David Muir got the first television interview with President Donald Trump since he took the oath of office last Friday. The interview, which took place in the White House on Wednesday morning, and aired on ABC last night in the 10 p.m. hour., delivered 7.5 million total viewers, making it the most-watched program on television last night.
The special, officially titled President Donald Trump: The White House Interview, won the 10 p.m. hour in total viewers by double-digit margins over its nearest competition (CBS’ Code Black), leading by +33 percent in total viewers and by +78 percent in adults 25-54.
The interview predictably built on its 9 p.m. lead-in, a repeat episode of Black-ish, and continued to grow its audience throughout the hour.
Additionally, the 1-hour interview generated ABC’s largest audience in the 10 p.m. hour in 12 weeks – since the CMA Awards on Nov. 2, 2016, and slightly out-performed 60 Minutes’ final broadcast TV interview with President Obama on January 15 (7.42 million total viewers). That special edition of 60 Minutes, however, head to deal with competition from the NFL.
Additionally, the 7.5 million total viewer average for last night’s prime time special is significantly lower than what World News Tonight and NBC Nightly News each posted last week.
On the digital side, there were 1.4 million page views and 1.6 million video starts, and 8 million Facebook native video views on ABC News-owned platforms beginning last night through 11 a.m. ET this morning.