Coop On Blogs, Billboards, Mags, TV…

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By Brian 

cooperjan9.jpgCNN “has blitzed the media with ads promoting Anderson Cooper 360, plastering the anchor on blogs, billboards and print media from New York to Los Angeles,” B&C’s Anne Becker writes. “The campaign, which includes TV spots on CNN and other cable networks, aims to portray Cooper as a roving anchor emotionally connected to his subjects. The print ads feature five different shots of Cooper, most of them showing him with a furrowed brow, taken while he was in the field reporting on major stories from the past year.” The campaign is expected to continue “indefinitely.” Also:

> “CNN estimates the campaign to be worth ‘a few million dollars,’ including the value of ad time on its own network…”

> “The Cooper campaign is the first time CNN has ever heavily advertised on blogs.”

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