CNN’s new morning show “New Day” debuted Monday to 247,000 total viewers and 95,000 adults 25-54 from 6-9 AM, according to Nielsen. That put it 3rd in cable news in total viewers, and 4th in the demo.
For comparison, FNC’s “Fox & Friends,” which had special guest-host Sarah Palin, averaged 1.06 million total viewers and 262,000 A25-54, while MSNBC’s “Morning Joe” averaged 355,000 total viewers and 132,000 A25-54. HLN’s “Morning Express” averaged 215,000 total viewers and 121,000 A25-54.
The numbers for “New Day” are down double digits in the demo from the same day last year and from CNN’s 2013 average in that timeslot, though they were up compared to the same week average last year. “New Day” was down in total viewers but up(+19%) in the demo compared to Monday of last week (FNC and MSNBC were both down in the demo).
FNC’s effort to counter-program with Palin likely didn’t help CNN’s cause either, although “F&F” was actually down from last Monday, when it was Palin-less.
TVNewser will keep you updated with the latest ratings news.