CNN Rebranding 11 AM Hour As ‘Legal View with Ashleigh Banfield’

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By Alex Weprin Comment

CNN is rebranding the 11 AM hour of “CNN Newsroom” as “Legal View with Ashleigh Banfield” starting Monday, August 12, TVNewser has learned.

Banfield has been anchoring the 11 AM hour for over a year, but the new branding will let her put her own stamp on things. The logline for the hour will be “Ashleigh Banfield tackles the day’s most compelling legal stories.”

The move is consistent with other changes CNN has made to try and refresh the lineup. At 12 PM, “CNN Newsroom” switched to an international news focus, and was re-named “Around the World” earlier this year. Wolf Blitzer will be taking over the 1 PM hour, and Jake Tapper has his own hour at 4 PM. In other words, CNN has been moving away from the generic “Newsroom” title, and moving toward hours branded around the anchor and content.

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