CNBC announced a “strategic alliance,” with professional networking site LinkedIn yesterday.
The deal will include distribution of CNBC content on the LinkedIn site, as well as LinkedIn development of products and content for CNBC and CNBC.com.
“This is the perfect collaboration between CNBC’s viewer base of well-educated and affluent professionals and LinkedIn’s powerful professional network,” said CNBC president Mark Hoffman in the release.
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CNBC, First in Business Worldwide, and LinkedIn, the world’s largest professional network, today announced a significant strategic alliance that includes broad distribution of CNBC content across the LinkedIn network, integration of LinkedIn functionality into CNBC.com, and the joint development of products and content for CNBC. Programming initiatives will include community-generated content from the LinkedIn community for broadcast on CNBC.
Under the agreement, CNBC will become LinkedIn’s preferred business media provider and will offer CNBC text, articles and blogs, financial data, and video content selected from its nearly 100 on-air interviews broadcast each day to LinkedIn’s large, growing, global user base. Conversely, community-generated content from LinkedIn will be broadcast on CNBC including survey results and on-air Q&As with CNBC guests and reporters. In addition, CNBC will integrate LinkedIn community and networking functionality into CNBC.com, enabling users to share and discuss news with their professional networks.
This collaboration will include content from CNBC around the globe and will be evident wherever CNBC is viewed in North America, Europe and Asia. CNBC is available in 400 million homes worldwide, including 95 million homes in the United States. In addition this will extend CNBC’s reach to LinkedInâ€™s 27 million users worldwide.
“This is the perfect collaboration between CNBC’s viewer base of well-educated and affluent professionals and LinkedIn’s powerful professional network,” said Mark Hoffman, CNBC President. “For quite a while, CNBC has been asked when will it enter professional networking. This question has been clearly answered today with the announcement of this alliance between two companies that provide news, information and products to the highest end audience available on TV and the Internet.”
“LinkedIn and CNBC’s partnership will present LinkedIn members with up to the minute business intelligence and the ability to engage with other professionals in and around CNBC’s on-air business coverage,” said Dan Nye, CEO of LinkedIn. “Moreover, we will be able to draw out insights from LinkedIn’s global user base to generate fascinating new types of business content for CNBC to broadcast.”