CBS Launches New Ad Campaign, Branding Itself the Network of ‘Original Reporting’

By Merrill Knox Comment

CBS News debuted a new promo on the “Early Show” this morning, and it will surely irk the competition at ABC and NBC.

The 30-second spot poses the question: “What is original reporting?” and features short clips of the CBS news team — including “Evening News” anchor Scott Pelley and chief White House correspondent Norah O’Donnell — before flashing to archival clips of “60 Minutes,” as the voiceover says sarcastically, “It’s not like we invented original reporting on television. Oh, wait: yes, we did.” Watch: