Former CNN and NBC News anchor Campbell Brown is joining Facebook to lead its News Partnerships team.
“This is a different role for me, but one where I will be tapping my newsroom experience to help news organizations and journalists work more closely and more effectively with Facebook,” Brown writes on Facebook.
Brown will work with Facebook’s partners, including TV, radio, print and online news media, “to help them understand how Facebook can expand the reach of their journalism, and contribute value to their businesses.”
Brown calls her 15 years in TV news–from White House correspondent at NBC News, to prime time anchor at CNN–“the most defining part of my professional life.”
The mother of two, who is married to writer, political adviser and former Bush administration official Dan Senor, will work primarily from Facebook’s New York office (which happens to be Adweek’s former office.)
“Throughout my career my mentors were all great journalists,” Brown writes. “Covering the news with honesty and integrity is something that matters deeply to me, and I have always felt that journalism is more than just a job.”
Right now we are watching a massive transformation take place in the news business – both in the way people consume news and in the way reporters disseminate news. Facebook is a major part of this transformation. This change comes with enormous challenges for journalists but also with great opportunities. Being given the chance to work on these complex issues with an industry full of people I care so much about is thrilling for me. I am really looking forward to joining this team, and can’t wait to get started. Happy New Year!
Brown will step aside from her editorial role on The 74, a digital news organization focused on education, which she co-founded in 2014. She will remain on the board.