Since this is LA, choppers were hovering overhead as a dog was being rescued from the rain-swollen Los Angeles river. And because it doesn’t cost them a dime, and it’s compelling TV, three of the four cable news channels carried it live. Fox News, MSNBC and HLN watched as the dog was first spotted walking along a raised edge in the river but then got trapped along a concrete embankment. Crews dangled a life vest and float but the dog ignored them. Finally, a rescue helicopter hovered while a firefighter went in after the canine.
CNN reported the story a few minutes later with video of the rescue and live pictures of the dog being treated in an LAFD ambulance.
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