Featuring the Florida and Nevada primaries, the week of January 30, 2012 should have been an eventful one for the cable news channels. In the end, everything remained more or less the same. Fox News Channel was the top cable news outlet for the week, placing third in primetime among all ad-supported cable nets with 1.993M total viewers. FNC placed fourth in total day with 1.123M.
MSNBC placed 25th in primetime and 28th in total day with 815,000 and 454,000 viewers, respectively. CNN placed 31st in primetime and total day, drawing 637,000 and 402,000 viewers.
Among the business networks: CNBC placed 51st in primetime with 232,000 viewers, and 50th in total day with 180,000. Fox Business Network continues to tread water, placing 89th in primetime and 86th in total day with 51,000 and 56,000 viewers, respectively.
Current TV fared even worse, placing 90th in primetime and 95th in total day, with 50,000 and 22,000 viewers.
The only cable news programs to crack the top 100 cable programs was Fox News Channel’s “The O’Reilly Factor” as well as that network’s Florida primary coverage.