Business Networks Find a Good Excuse to Have Bikini Models On-Air

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By Alex Weprin Comments

Hey, did you hear? Sports Illustrated released its annual “Swimsuit Issue” this week, and it is really important to financial professionals. Seriously. Don’t believe us? Then why would CNBC and FBN run segments about it?

On FBN the network featured a bevy of swimsuit beauties on the floor of the new York Stock Exchange, and highlighted a ridiculous graphic called the “Swimsuit Indicator” which suggested that when an American graces the cover of the issue, the S&P 500 does well. Hard to argue with that impervious logic!

CNBC managed to snag an interview with the covergirl herself, Kate Upton. “Senior swimsuit correspondent” Darren Rovell spoke to Upton about the “business of swimsuits”: