Big Lead Sports has hired Brian LaRock as its chief operating officer/chief financial officer.
LaRock comes from 5min Media and UGO Entertainment, where he served as CFO.
“Brian LaRock is one of the most accomplished executives in the digital space, and we are very pleased that he is joining us during an exciting period of growth for our company,” said Chris Russo CEO of Big Lead Sports. “In addition to bringing a unique financial and operating background, Brian has an exemplary track record of success, having managed two companies to successful exits over the past four years.”
“I am very excited to join Chris and his team at Big Lead Sports,” LaRock said. “I have had the pleasure of working at a number of emerging digital businesses, and I think that we have a successful model here at Big Lead Sport — great independent content packaged in a way that makes sense to brands seeking to engage avid fans. This is a unique opportunity to grow the business, based on the quality of our original content and size of our audience.”