Big Lead Sports is partnering up with TXNSports.com for an NFL Draft show featuring some of the biggest football commentators in the game.
On April 25, Cris Collinsworth, Boomer Esiason, Howie Long and Phil Simms will provide a breakdown of the 2011 NFL Draft, streamed live and promoted across all of Big Lead Sports’ digital platforms.
“We are proud to work with 16W Marketing and TXN on the launch event and online platform,” said Chris Russo, Big lead Sports CEO. “The key to success today is to provide fans with high quality content from leading experts. Working with TXN, we can deliver a great event and a unique online experience for our 19 million users.”
TXNSports.com is the new website of The Experts Network, featuring Collinsworth, Esiason, Long, Simms and Cal Ripken Jr. It’s officially launching on April 26. Under the direction of 16W Marketing, The Experts Network will collaborate on digital and social media programming and team up to for endorsements, appearances, voice-overs and testimonials, among other marketing endeavors.
“This team has the voice and the power to collaborate in a way that is truly unique in sports, media and marketing. The guys who form TXN and are launching TXNSports.com represent an expertise, a demographic and a lifestyle; they are trusted, familiar and popular,” said Frank Vuono, Partner, 16W Marketing. “On the great stage provided by the Big Lead, TXN will connect in a new and fan friendly platform.”