Attention TV News Executives: Here’s What Your Younger Demo Wants

By Jordan Chariton Comment


Of the many stresses that might keep TV news’ executives up at night, one of the biggest is how to get those all-important younger viewers to tune in regularly as increasing competition grows on digital, social, and second screen platforms.

With more than 900 people attending the TVNewser Show Media Job Fair on Tuesday — most in the younger demo — we figured we’d go straight to the source.

Responses ran the gamut, from a desire for increased anchor participation on social media, to more quick, on-the-go news, to lightening up the mood a little bit. And some respondees poured cold water on the notion that young people don’t like hard news.