April Ratings: Waking Up With FNC

By SteveK Comment

FNC’s morning show Fox & Friends saw a strong month, up 21% from 7-9amET in Total Viewers year-to-year. The increase was the most by any cable news program before 6pmET compared to April ’07 (when all networks saw increased ratings after the Virginia Tech shootings).

Fox & Friends averaged more than one million viewers this month (1,023,000). The program strongly defeated second-place CNN’s American Morning (at 389,000, down 13% from year-to-year) and MSNBC’s Morning Joe (at 347,000, up 3%). April ’07 was the month Don Imus was fired.

In the A25-54 demo, Fox & Friends was down 3%, MSNBC’s 7-9amET was down 19% and American Morning dropped 35% year-to-year.

FNC was again the number one rated cable news channel in Total Viewers during Total Day and prime time this month, for the 76th consecutive month. In those two categories, this month FNC beat MSNBC and CNN combined in Total Viewers.