Al Jazeera America Unveils Tagline ‘There’s More To It’

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By Alex Weprin Comment

Al Jazeera America launches today at 3 PM ET, and the channel is embarking on an ambitious branding campaign that it says it hopes will change its perception among viewers.

In full-page newspaper ads and in new TV spots, AJAM has revealed its tagline, “There’s More To It.” In the first TV ad, the network focuses on Hurricane Sandy, and the effect the storm had on the people in its path.

AJAM will launch with a “preview hour,” highlighting the types of shows and stories the channel will air every day.