After Big Tuesday, Rachel Maddow Takes Ratings Hit Wednesday

By A.J. Katz Comment

MaddowMSNBC

The Rachel Maddow Show set ratings records on Tuesday thanks to its Trump tax return episode. Wednesday’s show, however, experienced a major ratings dropoff.

The episode was down -36 percent in total viewers from Tuesday, and down -9 percent in total viewers from the previous Wednesday. The audience decline was even sharper when it came to adults 25-54, a category which includes marginalĀ TV news consumers who are more likely to watch when there’s a noteworthy event transpiring. In the A25-54 demo, Wednesday’s episode was down -54 percentĀ from Tuesday, and down -16 percent from the prior Wednesday.

On cable, Maddow was up against a Pres. Trump interview on Tucker Carlson Tonight on Fox News, and a healthcare town hall with HHS Secy. Tom Price on CNN. Still, Maddow was a Top 10 show on all of TV in the 9 p.m. timeslot, and is coming off its most-watched week since October 27, 2008.

Wed. March 15, 9 p.m.
1 VOICE NBC 7.837M
2 CRIMINAL MINDS CBS 7.503M
3 MODERN FAMILY ABC 6.123M
4 BLACK-ISH ABC 4.885M
5 STAR FOX 3.950M
6 TUCKER CARLSON TONIGHT FOXNC 3.715M
7 RACHEL MADDOW SHOW MSNBC 2.653M
8 BIG BANG THEORY TBSC 2.316M
9 MAJOR CRIMES TNT 2.257M
10 VINO EL AMOR UNI 1.968M
11 TRU NCAA BSK 1ST 4-PRWE-2 TRU 1.781M
12 LA DONA TEL 1.643M
13 ALASKAN BUSH PEOPLE DISC 1.574M
14 PROPERTY BROTHERS (1 HR) HGTV 1.549M
15 TRU NCAA BSK 1ST 4-BRG-WE TRU 1.544M
16 MY 600-LB LIFE TLC 1.471M
17 LAW & ORDER ION 1.423M
18 NCIS USA 1.338M
19 CNN HLTHCARE TOWN HALL CNN 1.253M
20 NBA REGULAR SEASON ESPN 1.231M
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