The Rachel Maddow Show set ratings records on Tuesday thanks to its Trump tax return episode. Wednesday’s show, however, experienced a major ratings dropoff.
The episode was down -36 percent in total viewers from Tuesday, and down -9 percent in total viewers from the previous Wednesday. The audience decline was even sharper when it came to adults 25-54, a category which includes marginal TV news consumers who are more likely to watch when there’s a noteworthy event transpiring. In the A25-54 demo, Wednesday’s episode was down -54 percent from Tuesday, and down -16 percent from the prior Wednesday.
On cable, Maddow was up against a Pres. Trump interview on Tucker Carlson Tonight on Fox News, and a healthcare town hall with HHS Secy. Tom Price on CNN. Still, Maddow was a Top 10 show on all of TV in the 9 p.m. timeslot, and is coming off its most-watched week since October 27, 2008.
|Wed. March 15, 9 p.m.|
|6||TUCKER CARLSON TONIGHT||FOXNC||3.715M|
|7||RACHEL MADDOW SHOW||MSNBC||2.653M|
|8||BIG BANG THEORY||TBSC||2.316M|
|10||VINO EL AMOR||UNI||1.968M|
|11||TRU NCAA BSK 1ST 4-PRWE-2||TRU||1.781M|
|13||ALASKAN BUSH PEOPLE||DISC||1.574M|
|14||PROPERTY BROTHERS (1 HR)||HGTV||1.549M|
|15||TRU NCAA BSK 1ST 4-BRG-WE||TRU||1.544M|
|16||MY 600-LB LIFE||TLC||1.471M|
|17||LAW & ORDER||ION||1.423M|
|19||CNN HLTHCARE TOWN HALL||CNN||1.253M|
|20||NBA REGULAR SEASON||ESPN||1.231M|