Study: ABC News Tops In Consumer Loyalty

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By Alex Weprin Comments

ABC News is the recipient of some good branding news.

In a survey revealed late last week, ABC News programs “Good Morning America” and “ABC World News” topped the broadcast and cable competition in consumer loyalty and engagement. “Good Morning America” led the field in the “morning news” category, with “World News” on top in the “evening news” category. The NFL also received top marks.

MediaPost‘s Wayne Friedman has more on the survey, which queried 39,000 people between the ages of 18 and 65.