2011 NBA All-Star Game Ratings Highest Since '03

By Marcus Vanderberg Comment

Sunday’s 2011 NBA All-Star Game scored 9.1 million total viewers, 6 million households and a 5.2 U.S. HH rating, the highest numbers since Michael Jordan’s last All-Star appearance in 2003.

Compared to last year’s All-Star Game, TNT saw an increase of 33 percent in total viewers (9,093,000 vs. 6,846,000), 36 percent in households (5,975,000 vs. 4,399,000) and 37 percent in U.S. HH rating (5.2 vs. 3.8 U.S. HH rating).

Overall, the 2011 NBA All-Star Game was the second most-watched NBA game during the 2010-11 and the most-watched NBA telecast on cable.

Locally, the top five markets tuning in include San Antonio with a 13.5 rating (+48% over last year), host city Los Angeles earned a 11.6 rating (+123%), Memphis earned a 10.6 rating (+39%), Chicago earned a 9.9 rating (+48%) and Miami earned a 9.4 rating (+52%).